I’m not just here to
make things look good.
I’ve worn a lot of hats
(and lived in a few places too)
Hi, I’m Purvi, a multidisciplinary designer based in London.
My background is in graphic design, but I’ve spent the last two years pushing far beyond it, shaping healthtech apps, leading patient engagement campaigns, building out event brands from scratch, and helping teams connect strategy with visuals that actually land.
I work best in the grey areas: where a product needs direction, where a story needs shaping, or where a concept needs
bringing to life with minimal supervision .
I'm here to make them land impact.
I’ve worked across India, Singapore, and the UK, in teams big and small, for startups, studios, and impact-driven organisations. That range has shaped how I approach every project: with flexibility, clarity, and a deep understanding of different audiences.
Beyond design, I often support with copywriting, research, project strategy, and whatever else needs doing to get things over the line. I’m used to stepping in where there’s a gap, and making sure the end result doesn’t just look good, but feels thought-through from every angle.
What I'm looking for
Let’s Work Together
Roles (freelance or full-time) that sit at the intersection of design, communication, and
impact,ideally where I can keep shaping experiences that help people, move fast, and
learn a ton in the process.
If that sounds like something you’re building, I’d love to hear from you.
What I Bring:
Design that delivers.
UI/UX, branding, campaigns, decks, editorial, and motion, all under one roof.
Clarity out of chaos.
I turn scattered ideas into sharp, usable output that makes sense to patients, users, clients, or investors.
Range + rigour.
From public health platforms to high-impact global events, I thrive in fast-moving, strategic environments.
Team fit.
I work seamlessly with minimal supervision, or can slot into teams across product, comms, and strategy.